Yesterday, I ran into a college student I know who is an extraordinary babysitter, because she is a lifeguard, too, and will watch up to five kids at a time. Everyone loves her. She had just come back from a trip to New York City. She asked if I knew of anyone who needed her because she just bought a $500 purse with a brand name I didn’t catch, and she wanted to make some of the money back. I tried not to stare. She giggled, telling me she had spent way too much money, as if that needed articulating. Then she joked that she should probably get paid by check for the rest of the summer.
“My Dad likes to deposit my checks for me.”
Yeah, I’ll bet he does.
Then I was at the grocery store and ran into an incoming senior at the high school where I sit on the Board. She’s also a babysitter, also great. She’s MVP in two sports at the school, and will play with kids until they drop. She was telling me that she had spent all the money she earned this summer seeing The Hangover over and over again. Had I seen it?
Both these kids are great kids—smart, reliable, hearts in the right place. And their spending habits drive me crazy. They’re not even my kids. When I went home and started planning for my first class of the college semester, it occurred to me that the teen babysitter should start a business, a babysitting dispatch and group-watch service.
The main goal of this business is to teach her about how entrepreneurship is formed, what the economics of running a business are, and hope that translates into more mature spending habits. Taking care of employees has that effect. Besides, when you run a business, you have little time for other things.
By tapping into the parent body at the school—which is pre-K through 12—this teen has a captive market with lots of qualified prospects. A substantial market is key to starting a business. Parents of elementary school and preschool kids always need babysitters.
In this economy no one can afford a lot. That plays into the teen’s favor. Teens are less expensive than other child care providers. And if the teen goes to the same school, there’s a trust formed–and it’s easy for them to pick up the kid at the end of the school day.
So here’s how the teen might form her babysitting business. I am going to get the teen I know to start doing it, see how it goes. Maybe she’ll write a guest column some day.
1. Have your babysitting teen get a list together of friends who are good babysitters, people she’d vouch for. This is an important question to ask the teen: Would you vouch for that friend of yours you call Crazy Carrie? You’ll be surprised how responsible your teen will be when the responsibility of vouching is theirs.
2. Then your teen should ask the people they babysit for if they know anyone else who needs help with childcare. But tell them to approach it carefully because most parents are very squirrelly about their babysitters, and don’t want to share them, because then they won’t be able to get them when they need them. Your teen should say up front that she has friends who are babysitters, very responsible, she’d vouch for them, who are looking for work.
3. Your teen should also tell the people they babysit for that she does group babysitting. Three kids at a time, or more with some notice, because she’ll bring another babysitter with her. When your teen tells parents about group babysitting, have a price ready for multiple kids. If she charges $10 for one kid, maybe $12 for 2 kids and $15 for three. $20 for five kids. Make the prices good, so parents can see the great economics of sharing a babysitter. Have your teen explain that it’s fun for the kids, too.
4. Then your teen should put up fliers at school, ask the school permission to send out a broadcast email to the parent body.
5. The teen should name her business.
6. The teen should have a cell phone with texting capability. When a parent needs a sitter, they should be able to text your teen, and if your teen is busy, the parent should get a referral. Your teen should follow up with both the parent and the referral, make sure the other babysitter has directions if they’re driving, calls back the parent appropriately, etc.
7. If there’s a group babysitting situation with your teen and another sitter, your teen should handle paying the other sitters, and be the one who gets paid by the parent.
8. Your teen should work on getting various skill sets into her arsenal of sitters: lifeguards, teens with cars, boys (hard to do, but many parents of boys like to have boys), etc.
Your teen will learn to manage money, people, and clients. Please share any stories of teen babysitting businesses, especially if the teen is doing something unique.
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